As mentioned in a recent post, we were tapping into the wrong problem for the customer. We had a handful of users that thought the concept was cool, setup their profiles, and even put the link to their page on their social network. But it all stopped there.

People in the startup space often talk about the mysterious and fleeting “product market fit,” and the general consensus seems to be that when you hit it you know. It is not always clear when you miss the mark, but in our case, it was pretty clear that we weren’t there with our offering yet.

We are in the process of our next pivot and are getting prepared to launch our next app. This is the grind that we have to face, and hopefully one day we will be able to look back through all of our sustained success, and see that Pivvt didn’t start there with THAT idea. It is a journey and we are just at the beginning.

Original post:

Here again, I’m laying in bed with so many thoughts running through my mind—one particularly has my mind racing.

We are hitting on a very interesting market and have what seems to be a very strong hypothesis, but... But what exactly do we need to build to get the market we are targeting?

We have done a number of “launches” and now we are about set to open up our app to the public to see how they will take to it. I can’t help but wonder if this will be enough—enough to at least get started.

An interesting benefit that I think we have is that our product has the potential to gather our target market, but also connect with individuals to gather feedback and learn more about them. It’s going to be a very interesting few weeks ahead.

I can lay here and wonder what we need to build, but the first step is to just get the thing out into the wild and see how people respond. Let’s do this.

Vulnerable Founder was the name of a blog (and podcast) that I put together while working on our first idea for digital content creators, from December 2020 through March 2021. We decided to shut down our old app, so I’m bringing highlighted posts from that blog here to our new one on Substack with short updates on the same topic.