Here I am, roughly six months later, and the same concerns constantly run through my head.

The toughest thing about entrepreneurship, however, is finding what they call your beachhead market. Who is that first group that is going to love your product and be the ones to help you build traction. Once you have a better understanding of the customer, then building out the product vision starts to take form.

I have lots of ideas, so now it’s all about taking it step-by-step by building, learning, and iterating. We are about to kick off the next phase for Pivvt and we really believe we are on to something and we have a strong desire to help our customers.

For more information on what we are working on, check it out at pivvt.com.

Original post:

I am laying here in bed and my mind is racing, you know, the usual. A new year has begun and I’m at the point where we really have to get things going. I have so many ideas and a vision of what I hope Pivvt to become. 

I have spent the majority of my career as a product manager, but as an entrepreneur this is my first time where it is up to me to call all of the shots. The ideas are endless but I really have to focus, because we have to be selective about who we target as our first customers. Additionally, having limited resources is not a new challenge, but the cost of waste is considerably higher. 

Pivvt is effectively a marketplace of content creators and their audience, so I have to balance the chicken and the egg dilemma where we have to build our product to provide value for both sides. In our case content creators, or supply, is going to be most critical for us to get started with.

Do we have all the right features to get things going? I am using our product right now to create this post, and my hope is that our prospects will find it as useful as it is for me. 

Vulnerable Founder was the name of a blog (and podcast) that I put together while working on our first idea for digital content creators, from December 2020 through March 2021. We decided to shut down our old app, so I’m bringing highlighted posts from that blog here to our new one on Substack with short updates on the same topic.