I have continued to keep in touch with and will be working in the future with CaffeineMan, and I have the utmost respect for creative entrepreneurs like him. He has continued with the grind and has continued to create great content week after week. The struggle is real for up and coming creators as they seek to build viable content businesses.

CaffeineMan is one of the main inspirations for what I am trying to build with Pivvt. If anything, entrepreneurs would benefit not only from interview learnings but also the energy boost from learning from their customers.

Original post:

Today I had the chance to speak with one of my favorite content creators on YouTube, CaffeineMan. I first came across his videos when looking up reviews comparing Bang and Reign energy drinks (video link). I enjoy his content so much that in order to support his channel, I sent him a few drinks for him to do reviews on, which is how we first connected.

As a software product manager it is critical to do "customer interviews" to learn about the experience of those using or who may use your product. Entrepreneurship is no different, as it is even more critical to understand your target audience and their motivations and pain-points, to make sure you are building the right thing.

We ended up having a great conversation, but even beyond the details I was seeking for, I left the call inspired.

I am building Pivvt to help out creators just like him, and each and every one of these creators are entrepreneurs in their own right. We are all out there giving our best to build something great and I am energized seeing the success of others, as we all seek after the true American Dream.

Vulnerable Founder was the name of a blog (and podcast) that I put together while working on our first idea for digital content creators, from December 2020 through March 2021. We decided to shut down our old app, so I’m bringing highlighted posts from that blog here to our new one on Substack with short updates on the same topic.